GABBA is a family-owned denim brand with more than 30 years of experience in the production of jeans. The brand was founded by Ole and Karen Madsen with the vision of creating a modern denim brand that focuses on high-quality fabrics and attention to detail. Since the first jeans, GABBA has used the same blue thread for the split inner seams of the jeans. The same thread is also used for the characteristic chain stitch on the waistband. One can safely say that indigo flows in their veins.